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MERCHANDISING & ANALYTICS SPECIALIST

Results-driven Marketing and Management Information Systems graduate with experience in merchandising operations, digital marketing, social media strategy, and data analysis. Proven ability to manage cross-functional projects, optimize operational processes, and leverage data to support business decisions. Passionate about improving efficiency, maintaining data accuracy, and delivering exceptional customer experiences in fast-paced retail environments.

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Currently serving as a Merch Admin at Fanatics, where I partner with vendors and cross-functional teams to support new product introductions, maintain accurate product data, manage inventory and work order processes, and track delivery performance to ensure successful product launches. I provide operational support to Assistant and Associate Buyers while collaborating with internal and external partners to streamline merchandising workflows and resolve issues efficiently.

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Previously, as a Social Media Specialist at Fanatics, I earned MVP recognition within my first six months by managing customer engagement across more than 900 social media channels, analyzing NPS and social sentiment data to identify process improvements, and supporting earned media reporting through Excel-based performance tracking. Before joining Fanatics, I served as a Digital Specialist at OrthoLync, maintaining a 99% customer satisfaction rate while contributing to a 5% increase in social media growth through strategic digital engagement.

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Proficient in Microsoft Excel (including pivot tables, reporting, and data analysis), SQL, Tableau, Google Analytics, HubSpot Email Marketing, and Drift Conversational Marketing. Eager to leverage my analytical, operational, and problem-solving skills to drive business performance and contribute to organizational success.

Fanatics Help Desk

Developed a new Returns Help Desk page with two colleagues to clearly outline complex returns procedures and policies for customers by tailoring it to various product types and shipping destinations while ensuring instructional clarity and maintaining the Fanatics brand voice

Highlighted Projects

Fanatics NPS Analysis

Analyzed Net Promoter Score (NPS) surveys to identify trends and areas for improvement by categorizing feedback into key themes using keyword analysis in Excel. Created data visualizations with findings to present to the Social Media Manager and the Vice President of Customer Experience 

Default of Credit Card Clients Data Analysis

In this project my partner and I use SPSS Modeler to create models that predict patterns and behaviors of credit card clients

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Credit card default payments can be both revenue and loss for card issuers, as interest accumulates but also risks debt never being paid. This report informs organizations of customer behavior & possible strategies to increase revenue and prevent losses

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