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DIGITAL MARKETING ANALYTICS SPECIALIST

Results-driven marketing and management information systems graduate with experience in digital strategy, social media management, and client onboarding. Seeking a position where I can leverage my skills to drive growth and contribute to the success of a dynamic organization. Committed to delivering exceptional customer experiences, implementing effective marketing campaigns, and utilizing data-driven insights to optimize business processes.

Currently excelling as a Social Media Specialist at Fanatics, achieving MVP status in the first 6 months. Adept at maintaining brand identity and reputation through proactive engagement with customers. Experienced in resolving customer inquiries and issues, consistently ensuring a positive brand image. Previously served as a Digital Specialist at OrthoLync, demonstrating a 99% satisfaction rate in resolving customer issues and contributing to a 5% growth in social media platforms. Skilled in Google Analytics, HubSpot Email Marketing, SQL, Drift Conversational Marketing, and Tableau Software. Strong leadership background in collaborative marketing strategy development and website redesign. Passionate about data analytics and visualization, with advanced skills in Microsoft Excel, and eager to further develop in this direction in my career. I am pursuing a masters degree in marketing analytics at the University of South Florida to continue to improve my skills.

Highlighted Projects

Developed a new Returns Help Desk page with two colleagues to clearly outline complex returns procedures and policies for customers by tailoring it to various product types and shipping destinations while ensuring instructional clarity and maintaining the Fanatics brand voice

Fanatics Help Desk

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Analyzed Net Promoter Score (NPS) surveys to identify trends and areas for improvement by categorizing feedback into key themes using keyword analysis in Excel. Created data visualizations with findings to present to the Social Media Manager and the Vice President of Customer Experience 

Fanatics NPS Analysis

Default of Credit Card Clients Data Analysis

In this project my partner and I use SPSS Modeler to create models that predict patterns and behaviors of credit card clients

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Credit card default payments can be both revenue and loss for card issuers, as interest accumulates but also risks debt never being paid. This report informs organizations of customer behavior & possible strategies to increase revenue and prevent losses

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